MovieTok characters are not critics in the traditional sense. Their flashy videos earn them contracts with Hollywood studios as well as the devotion of movie fans. These accounts provide a sampling of the new generation of film reviewers.
name: Jojo Green
age: 31
Followers: 3.4 million
specialty: Easter eggs and red carpet interviews
past Clients: Disney, Universal, Warner Bros., Paramount
Before TikTok: Copywriter job
Film Hall of Fame: “She” (2013)
name: Maddie Coach
age: 22
Followers: 3 million
specialty: Movies you may have missed
past Clients: Peacock, Hulu, Amazon Prime Video, Paramount+
Outside of TikTok: Study Finance at Virginia Tech
Film Hall of Fame: “What Happened to Monday” (2017)
name: Cameron Cusack
age: 21
Followers: 1.5 million
specialty: News and analytics
past Clients: A24, neon, peacock
Outside of TikTok: Studying Film Production at Oakland University in Michigan
Film Hall of Fame: “Whiplash” (2014)
name: Mr. Gutierrez
age: 26
Followers: 1.4 million
specialty: horror
past Clients: Neon, Amazon Prime Video
Before TikTok: Substitute teacher work
Film Hall of Fame: Pan’s Labyrinth (2006)
name: Joe Aragon
age: 33
Followers: 931,000
specialty: Monthly Film Guides
past Clients: A24, Peacock, Apple, Lionsgate, Hulu
Before TikTok: Worked in an insurance company
Film Hall of Fame:Anything for David Fincher”
name: Megan Cruz
age: 34
Followers: 535,000
specialty: Filmmakers
past Clients: Disney Warner Bros.
Before TikTok: He worked in restaurants
Film Hall of Fame: “Jennifer’s Body” (2009)
name: Brian Lucius
age: 31
Followers: 387,000
specialty: horror
past Clients: A24, Sony Pictures, Hulu, MGM+, Peacock, and Netflix
Outside of TikTok: He works for a tech company
Film Hall of Fame: “Twister” (1996)
name: Seth Mulan Feroz
age: 24
Followers: 256,000
specialty: Opinion polls, art house and foreign cinema
past Clients: Mobi, Lionsgate, Studio Canal, HBO
Outside of TikTok: He works as a personal trainer online
Film Hall of Fame: “Persona” (1966)